Biojuve came to Glow with just a name and their revolutionary formulas. Glow worked side by side with the Biojuve team to create a brand identity, system and overall packaging direction. Biojuve’s aim was to bridge the gap between luxury cosmetics and medi-ceutical products on the market. The minimalist gold and black double helix stacked “x” places Biojuve’s xycrobe technology at the front of their brand. The brandmark represents the mixing of their xycrobe technology with your skins natural biome.